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FIRST ORDER > $120 - PUSH12OFF
By Pure Paws
Out of Stock
Pure Paws White Magic Shampoo is a true whitening shampoo. It acts asa semi-permanent color, whitening coats through the science oflight,by depositing blue pigments. Blue pigments counter yellows and oranges, while natural minerals cause light to refracts and enhance shine. This shampoo uses a plant derived surfactant base. It adds shine, controls frizz and prevents tangles and will NOT dry out or damage the coat!
NOTE: If this is your first time using the White Magic, we recommend a slightly higher dilution ratio of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit in the coat until you are more familiar with the product. remember that every coat type has a different porosity and will absorb differently. It is important to know that when using any bluing shampoo, the coat should be very healthy.If the coat has been altered with any products that pull color such as enzymatic shampoos or bleaching products, the hair shafts with remain open and absorb color more rapidly. Another thing to remember is that the shampoo must be diluted to the point that the suds turn white rather than blue: White Suds=White Coat and Blue Suds=Blue Coat. Also for DOUBLE COATED breeds or other breeds with absorbent coats, the colors take effect much sooner and with more pigment.
See all items by Pure Paws
Water, sodium c14-16 olefin sulfonate, acrylates copolymer, disodium laureth sulfosucciate, cocamidopropyl betaine, decyl glucoside, propylene glycol, isopropyl alcohol, polyquaternium-7, disodium edta, fragrance, ext violet 2, titanium dioxide, mica
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